About
I’m a Singaporean Motion Designer and Creative Director based in Melbourne, Australia.
Brands bring me on to help tell their stories in emotionally captivating ways. As a motion designer and creative director, the scope of projects I get hired for varies. It can be as small as working with the client on the early stages of conceptualising and creating the animation myself, or collaborating with a team of creatives. It is important for me to work closely with my clients and collaborators.
In my narrative work, I explore themes on belief, subconscious and identity. I am interested in creating immersive worlds that places the viewer in middle of the experience.
I was shortlisted for the Adelaide Film Festival Expand Lab (2023) and conceptualised ‘The Ingress’
— a moving image work for the Samstag Museum of Art.
Selected brands I worked with include: Toyota, The Lume Melbourne, Laselle College of the Arts Singapore, Poppy Lissiman, Olay Skincare and Samsung.
Currently, I'm in pre-production with the narrative short ‘SPIRAL’ as the writer and director.
Vimeo