Agency: Goodstuph
My Role: Creative Direction, Animation
Goodstuph reached out to assist in developing a series of videos for the launch of new Olay Skincare products. Working closely with the team, we developed the concept of 'Summer Light'. By using sunlight against a backdrop of laboratory equipment, we would create a world that captures the science based approach of the brand while evoking the warm, beautifying quality of the products.
The animations were created as part of the summer marketing campaign across South East Asia.
Credits:
Goodstuph- Illustration
Jim Guo - Additional animation