Agency: Goodstuph
My Role: Creative Direction, Animation
Concept
The aim was to create a series of videos that captured the warm, skin healing qualities of the Olay products. Working closely with Goodstuph agency, we developed the concept of 'Summer Light'. By using sunlight against a backdrop of laboratory equipment, we would create a world that captures Olay's scientific brand story while evoking a warm, healing quality of the products.
The challenge was achieving a balance between the clinical look of the scientific backdrop against the warmth of sunlight.
Credits:
Goodstuph- Illustration
Jim Guo - Additional animation