OLAY SKINCARE

Client: Olay
Agency: Goodstuph
My Role: Creative Direction, Animation



Concept

Olay reached out and wanted to create a series of videos for their new products: Honey Peptide and Rose Complex Serums.

Honey Peptide

Working closely with the team, we developed the concept of 'Summer Light'. By using sunlight against a backdrop of laboratory equipment, we would create a world that captures the science based approach of the brand while evoking the warm, beautifying quality of the products. 

The animations we created were used as part of the summer marketing campaign across South East Asia. 

 










Credits: 
Goodstuph- Illustration
Jim Guo - Additional animation


© MARCUS CHONG 2024.
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