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OLAY SKINCARE CASE STUDY

An important aspect when creating marketing materials for a beauty brand is conveying the contents and benefits of the product to audiences. Through 3D motion design, we’re able to convey these ideas through visual storytelling, engaging with audiences on an emotional level. 

 Olay is known for developing transformative skincare products for over six decades. Working closely with the team at Olay, we were brought on to create a series of videos for the launch of their new product Olay Niacinamide Honey Serum and Rose Complex Serum. 

There were 3 main qualities Olay wanted to communicate about their product:
- Reduce dark spots
- Brightens and evens skintone
- Fast absorbing

The animated videos we created had to showcase the main qualities of the product while evoking 
an overall feeling of what Olay stood for as a brand — science based, sustaintable, ageless beauty.

We developed the concept of 'Summer Light'. By using sunlight against a backdrop of laboratory equipment, we would create a world that captures the science based approach of the brand while evoking a warm, beautifying quality of the products. 

The animations we created were used as part of the summer marketing campaign across 
South East Asia. Watch the video below which showcases a compilation of the different animations we crafted for Olay.









By visualising skin cells and contents of the serums through 3D motion design, we communicated complex scientific ideas in an engaging way, showcasing to consumers how Olay’s skincare products interact with their skin.






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© MARCUS CHONG.

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